Vintage marketing differentiation : the origins of marketing and branding strategies /

Bibliographic Details
Main Authors:	Williams, Robert L., Jr (Author), Williams, Helena A. (Author)
Format:	Manuscript Book
Language:	English
Published:	New York, NY : Palgrave Macmillan, [2017]
Subjects:	Marketing > History. Branding (Marketing) > History.

Holdings details from Susquehanna
Call Number:	HF5415 .W56 2017

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