The last market
Featuring an interview with C. K. Prahalad, Professor of Corporate Strategy at the University of Michigan, "The Last Market" explains how the world's poor, who collectively have enormous buying power, represent an untapped engine of global economic growth. The film explores the pros a...
| Corporate Author: | |
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| Other Authors: | , |
| Format: | Unknown |
| Language: | English |
| Published: |
Brooklyn, NY :
distributed by First Run / Icarus Films
c2007
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| Subjects: |
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Commonwealth
| Call Number: |
0142 |
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