American sports in an age of consumption : how commercialization is changing the game /
"Sports are not what they used to be. The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and colle...
| Autor principal: | |
|---|---|
| Formato: | Livro |
| Idioma: | English |
| Publicado em: |
Jefferson, North Carolina :
Mcfarland & Company, Inc., Publishers,
[2016]
|
| Assuntos: |
This item is not available through EZBorrow. Please contact your institution’s interlibrary loan office for further assistance.
Lehigh
| Área/Cota: |
Electronic book |
|---|
Villanova
| Área/Cota: |
GV583 .H55 2016 |
|---|