American sports in an age of consumption : how commercialization is changing the game /
"Sports are not what they used to be. The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and colle...
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| Médium: | Kniha |
| Jazyk: | English |
| Vydáno: |
Jefferson, North Carolina :
Mcfarland & Company, Inc., Publishers,
[2016]
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| Témata: |
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Lehigh
| Signatura: |
Electronic book |
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Villanova
| Signatura: |
GV583 .H55 2016 |
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