American sports in an age of consumption : how commercialization is changing the game /

"Sports are not what they used to be. The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and colle...

Szczegółowa specyfikacja

Opis bibliograficzny
1. autor: Hillman, Cory, 1978- (Autor)
Format: Książka
Język:English
Wydane: Jefferson, North Carolina : Mcfarland & Company, Inc., Publishers, [2016]
Hasła przedmiotowe:
Search Result 1
od Hillman, Cory, 1978-
Jefferson, North Carolina : McFarland & Compny, Inc., Publishers, 2016

Książka