American sports in an age of consumption : how commercialization is changing the game /
"Sports are not what they used to be. The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and colle...
| Príomhúdar: | |
|---|---|
| Formáid: | Leabhar |
| Teanga: | English |
| Foilsithe: |
Jefferson, North Carolina :
Mcfarland & Company, Inc., Publishers,
[2016]
|
| Ábhair: |
Search Result 1
le Hillman, Cory, 1978-
Jefferson, North Carolina : McFarland & Compny, Inc., Publishers, 2016
Jefferson, North Carolina : McFarland & Compny, Inc., Publishers, 2016
Leabhar