American sports in an age of consumption : how commercialization is changing the game /
"Sports are not what they used to be. The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and colle...
| 主要作者: | |
|---|---|
| 格式: | 图书 |
| 语言: | English |
| 出版: |
Jefferson, North Carolina :
Mcfarland & Company, Inc., Publishers,
[2016]
|
| 主题: |
书本目录:
- Cover; Acknowledgments; Table of Contents; Preface ; Introduction: Sports, Democracy and Consumer Culture ; One-Welcome to the Consumer Arena: Sports Stadiums and Consumerism ; Two-The Sports Gaming Culture ; Three-Does It Have to Be in the Game? Sports Video Games and Sponsorship.
- Four-"It's Not How You Play, but How You Look": Sports Merchandising and Consumer Spectacle Five-Sports, Consumer Culture and the Prospects for Change ; Chapter Notes ; Bibliography ; Index.