American sports in an age of consumption : how commercialization is changing the game /
"Sports are not what they used to be. The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and colle...
Autor Principal: | Hillman, Cory, 1978- (Author) |
---|---|
Formato: | Libro |
Idioma: | English |
Publicado: |
Jefferson, North Carolina :
Mcfarland & Company, Inc., Publishers,
[2016]
|
Subjects: |
Títulos similares
-
SportsWorld : an American dreamland /
por: Lipsyte, Robert
Publicado: (2018) -
SportsWorld : an American dreamland /
por: Lipsyte, Robert
Publicado: (2018) -
The anatomy of competition in sports : the struggle for success in major U.S. professional leagues /
por: Doob, Christopher Bates
Publicado: (2015) -
Thomas Hauser on sports : remembering the journey /
por: Hauser, Thomas
Publicado: (2013) -
Sports in American life : a history /
por: Davies, Richard O., 1937-
Publicado: (2017)