American sports in an age of consumption : how commercialization is changing the game /
"Sports are not what they used to be. The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and colle...
Egile nagusia: | Hillman, Cory, 1978- (Egilea) |
---|---|
Formatua: | Liburua |
Hizkuntza: | English |
Argitaratua: |
Jefferson, North Carolina :
Mcfarland & Company, Inc., Publishers,
[2016]
|
Gaiak: |
Antzeko izenburuak
-
SportsWorld : an American dreamland /
nork: Lipsyte, Robert
Argitaratua: (2018) -
SportsWorld : an American dreamland /
nork: Lipsyte, Robert
Argitaratua: (2018) -
The anatomy of competition in sports : the struggle for success in major U.S. professional leagues /
nork: Doob, Christopher Bates
Argitaratua: (2015) -
Thomas Hauser on sports : remembering the journey /
nork: Hauser, Thomas
Argitaratua: (2013) -
Sports in American life : a history /
nork: Davies, Richard O., 1937-
Argitaratua: (2017)