American sports in an age of consumption : how commercialization is changing the game /

"Sports are not what they used to be. The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and colle...

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Bibliographic Details
Main Author: Hillman, Cory, 1978- (Author)
Format: Book
Language:English
Published: Jefferson, North Carolina : Mcfarland & Company, Inc., Publishers, [2016]
Subjects:
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100 1 |a Hillman, Cory,  |d 1978-  |e author. 
245 1 0 |a American sports in an age of consumption :  |b how commercialization is changing the game /  |c Cory Hillman. 
264 1 |a Jefferson, North Carolina :  |b Mcfarland & Company, Inc., Publishers,  |c [2016] 
264 4 |c ©2016 
300 |a 1 online resource (vii, 195 pages) 
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588 0 |a Online resource; title from PDF title page (EBSCO, viewed August 22, 2016). 
504 |a Includes bibliographical references and index. 
505 0 |a Cover; Acknowledgments; Table of Contents; Preface ; Introduction: Sports, Democracy and Consumer Culture ; One-Welcome to the Consumer Arena: Sports Stadiums and Consumerism ; Two-The Sports Gaming Culture ; Three-Does It Have to Be in the Game? Sports Video Games and Sponsorship. 
505 8 |a Four-"It's Not How You Play, but How You Look": Sports Merchandising and Consumer Spectacle Five-Sports, Consumer Culture and the Prospects for Change ; Chapter Notes ; Bibliography ; Index. 
520 |a "Sports are not what they used to be. The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and collegiate sports, reducing fans to consumers and trivializing sports themselves"--  |c Provided by publisher 
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650 7 |a SPORTS & RECREATION  |x Business Aspects.  |2 bisacsh 
650 7 |a SPORTS & RECREATION  |x Essays.  |2 bisacsh 
650 7 |a SPORTS & RECREATION  |x History.  |2 bisacsh 
650 7 |a SPORTS & RECREATION  |x Reference.  |2 bisacsh 
650 7 |a TRAVEL  |x Special Interest  |x Sports.  |2 bisacsh 
651 7 |a United States.  |2 fast  |0 (OCoLC)fst01204155 
776 0 8 |i Print version:  |a Hillman, Cory.  |t American Sports in an Age of Consumption : How Commercialization Is Changing the Game.  |d Jefferson NC : McFarland & Company, Inc., Publishers, ©2016  |z 9780786498888 
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