American sports in an age of consumption : how commercialization is changing the game /
"Sports are not what they used to be. The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and colle...
| Prif Awdur: | |
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| Fformat: | Llyfr |
| Iaith: | English |
| Cyhoeddwyd: |
Jefferson, North Carolina :
Mcfarland & Company, Inc., Publishers,
[2016]
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| Pynciau: |
| Crynodeb: | "Sports are not what they used to be. The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and collegiate sports, reducing fans to consumers and trivializing sports themselves"-- |
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| Disgrifiad Corfforoll: | 1 online resource (vii, 195 pages) |
| Llyfryddiaeth: | Includes bibliographical references and index. |
| ISBN: | 9781476624723 1476624720 0786498889 9780786498888 |