American sports in an age of consumption : how commercialization is changing the game /
"Sports are not what they used to be. The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and colle...
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| Format: | Book |
| Language: | English |
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Jefferson, North Carolina :
Mcfarland & Company, Inc., Publishers,
[2016]
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Villanova
| Call Number: |
GV583 .H55 2016 |
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