Why ads work the power of self-deception.

Study proposes that ads rarely lie, but merely allow much room for self-deception. Video is designed to assist viewers in re-training their powers of critical thinking.

Bibliographic Details
Corporate Author: Learning Seed Company
Other Authors: Schrank, Jeffrey
Format: Unknown
Published: Lake Zurich, IL : The Learning Seed, c1996.

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Holdings details from Lehigh
Call Number: MC VC LU 3192
MC VC LU 3192 guide