Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference /
This volume includes the full proceedings from the 1982 Academy of Marketing Science (AMS) Annual Conference held in Las Vegas, Nevada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing educat...
| Corporate Authors: | , |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Cham :
Springer,
[2015]
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| Series: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
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| Subjects: |
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