Market share and ROI : a peek at some unobserved variables /
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Mass. :
Marketing Science Institute,
©1993.
|
| Series: | Report (Marketing Science Institute) ;
no. 93-117. |
| Subjects: |