Consumer marketing 2016-2017 /
Consumer Marketing 2016-2017 assesses leading approaches for marketing to consumers from media advertising to social media marketing, from direct mail to email, and from customer service to experiential marketing. Consumer Marketing 2016-2017 categorizes consumer marketing tactics into 52 topics, ea...
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Main Authors: | Miller, Richard K. (Richard Kendall), 1946- (Author), Washington, Kelli D. (Author) |
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Format: | Book |
Language: | English |
Published: |
Loganville, GA :
Richard K. Miller & Associates,
[2016]
|
Edition: | 4th edition. |
Series: | RKMA market research handbook series.
|
Subjects: |
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