The accidental marketer : power tools for people who find themselves in marketing roles /
"A practical guide for inexperienced marketers who have to develop a marketing strategy. With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. The Accidental Marketer i...
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| Format: | Book |
| Language: | English |
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Hoboken, New Jersey :
Wiley,
[2014]
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Lehigh
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Electronic book |
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