Consumer marketing 2018-2019 /

Consumer marketing 2018-2019 /

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Consumer Marketing 2018-2019 assesses leading approaches for marketing to consumers from media advertising to social media marketing, from direct mail to email, and from customer service to experiential marketing. Categorizing consumer marketing tactics into 52 topics, each presented in a separate c...

詳細記述

書誌詳細
主要な著者: Miller, Richard K. (Richard Kendall), 1946- (著者), Washington, Kelli D. (著者)
フォーマット: 図書
言語:English
出版事項: Miramar, FL : Richard K. Miller & Associates, [2018]
版:5th edition.
シリーズ:RKMA market research handbook series.
主題:
Marketing > United States.
Marketing > United States > Statistics.
Marketing > États-Unis.
Marketing > États-Unis > Statistiques.
BUSINESS & ECONOMICS > Commerce.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Sales & Selling > General.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Marketing.
United States.
Electronic books.
Statistics
Handbook
Handbooks and manuals.
Statistics.
Statistiques.
Guides et manuels.

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Lehigh

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請求記号: Electronic book

Villanova

予約･返却請求 Villanova
請求記号: HF5415.1 .M557 2018

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