Consumer marketing 2018-2019 /

Consumer marketing 2018-2019 /

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Consumer Marketing 2018-2019 assesses leading approaches for marketing to consumers from media advertising to social media marketing, from direct mail to email, and from customer service to experiential marketing. Categorizing consumer marketing tactics into 52 topics, each presented in a separate c...

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Dettagli Bibliografici
Autori principali: Miller, Richard K. (Richard Kendall), 1946- (Autore), Washington, Kelli D. (Autore)
Natura: Libro
Lingua:English
Pubblicazione: Miramar, FL : Richard K. Miller & Associates, [2018]
Edizione:5th edition.
Serie:RKMA market research handbook series.
Soggetti:
Marketing > United States.
Marketing > United States > Statistics.
Marketing > États-Unis.
Marketing > États-Unis > Statistiques.
BUSINESS & ECONOMICS > Commerce.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Sales & Selling > General.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Marketing.
United States.
Electronic books.
Statistics
Handbook
Handbooks and manuals.
Statistics.
Statistiques.
Guides et manuels.

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Lehigh

Dettagli sul posseduto da Lehigh
Collocazione: Electronic book

Villanova

Dettagli sul posseduto da Villanova
Collocazione: HF5415.1 .M557 2018

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