Consumer marketing 2018-2019 /

Consumer marketing 2018-2019 /

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Consumer Marketing 2018-2019 assesses leading approaches for marketing to consumers from media advertising to social media marketing, from direct mail to email, and from customer service to experiential marketing. Categorizing consumer marketing tactics into 52 topics, each presented in a separate c...

Täydet tiedot

Bibliografiset tiedot
Päätekijät: Miller, Richard K. (Richard Kendall), 1946- (Tekijä), Washington, Kelli D. (Tekijä)
Aineistotyyppi: Kirja
Kieli:English
Julkaistu: Miramar, FL : Richard K. Miller & Associates, [2018]
Painos:5th edition.
Sarja:RKMA market research handbook series.
Aiheet:
Marketing > United States.
Marketing > United States > Statistics.
Marketing > États-Unis.
Marketing > États-Unis > Statistiques.
BUSINESS & ECONOMICS > Commerce.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Sales & Selling > General.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Marketing.
United States.
Electronic books.
Statistics
Handbook
Handbooks and manuals.
Statistics.
Statistiques.
Guides et manuels.

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Lehigh

Saatavuus: Lehigh
Hyllypaikka: Electronic book

Villanova

Saatavuus: Villanova
Hyllypaikka: HF5415.1 .M557 2018

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