Consumer marketing 2018-2019 /

Consumer Marketing 2018-2019 assesses leading approaches for marketing to consumers from media advertising to social media marketing, from direct mail to email, and from customer service to experiential marketing. Categorizing consumer marketing tactics into 52 topics, each presented in a separate c...

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Detalhes bibliográficos
Main Authors: Miller, Richard K. (Richard Kendall), 1946- (Author), Washington, Kelli D. (Author)
Formato: Livro
Idioma:English
Publicado em: Miramar, FL : Richard K. Miller & Associates, [2018]
Edição:5th edition.
Colecção:RKMA market research handbook series.
Assuntos:
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Por Miller, Richard K. (Richard Kendall), 1946-, Washington, Kelli D.
Miramar, FL : Richard K. Miller & Associates, 2018
5th Edition.

Livro