Consumer marketing 2018-2019 /

Consumer marketing 2018-2019 /

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Consumer Marketing 2018-2019 assesses leading approaches for marketing to consumers from media advertising to social media marketing, from direct mail to email, and from customer service to experiential marketing. Categorizing consumer marketing tactics into 52 topics, each presented in a separate c...

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Opis bibliograficzny
Główni autorzy: Miller, Richard K. (Richard Kendall), 1946- (Autor), Washington, Kelli D. (Autor)
Format: Książka
Język:English
Wydane: Miramar, FL : Richard K. Miller & Associates, [2018]
Wydanie:5th edition.
Seria:RKMA market research handbook series.
Hasła przedmiotowe:
Marketing > United States.
Marketing > United States > Statistics.
Marketing > États-Unis.
Marketing > États-Unis > Statistiques.
BUSINESS & ECONOMICS > Commerce.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Sales & Selling > General.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Marketing.
United States.
Electronic books.
Statistics
Handbook
Handbooks and manuals.
Statistics.
Statistiques.
Guides et manuels.
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Consumer marketing 2018-2019 /
od Miller, Richard K. (Richard Kendall), 1946-, Washington, Kelli D.
Miramar, FL : Richard K. Miller & Associates, 2018
5th Edition.

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