Consumer marketing 2018-2019 /

Consumer Marketing 2018-2019 assesses leading approaches for marketing to consumers from media advertising to social media marketing, from direct mail to email, and from customer service to experiential marketing. Categorizing consumer marketing tactics into 52 topics, each presented in a separate c...

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Détails bibliographiques
Auteurs principaux:	Miller, Richard K. (Richard Kendall), 1946- (Auteur), Washington, Kelli D. (Auteur)
Format:	Livre
Langue:	English
Publié:	Miramar, FL : Richard K. Miller & Associates, [2018]
Édition:	5th edition.
Collection:	RKMA market research handbook series.
Sujets:	Marketing > United States. Marketing > United States > Statistics. Marketing > États-Unis. Marketing > États-Unis > Statistiques. BUSINESS & ECONOMICS > Commerce. BUSINESS & ECONOMICS > Marketing > General. BUSINESS & ECONOMICS > Sales & Selling > General. BUSINESS & ECONOMICS > Industrial Management. BUSINESS & ECONOMICS > Management. BUSINESS & ECONOMICS > Management Science. BUSINESS & ECONOMICS > Organizational Behavior. Marketing. United States. Electronic books. Statistics Handbook Handbooks and manuals. Statistics. Statistiques. Guides et manuels.

par Miller, Richard K. (Richard Kendall), 1946-, Washington, Kelli D.
Miramar, FL : Richard K. Miller & Associates, 2018
5th Edition.

Livre

Consumer marketing 2018-2019 /

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