Consumer marketing 2018-2019 /

Consumer Marketing 2018-2019 assesses leading approaches for marketing to consumers from media advertising to social media marketing, from direct mail to email, and from customer service to experiential marketing. Categorizing consumer marketing tactics into 52 topics, each presented in a separate c...

Ausführliche Beschreibung

Bibliographische Detailangaben
Hauptverfasser:	Miller, Richard K. (Richard Kendall), 1946- (VerfasserIn), Washington, Kelli D. (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Miramar, FL : Richard K. Miller & Associates, [2018]
Ausgabe:	5th edition.
Schriftenreihe:	RKMA market research handbook series.
Schlagworte:	Marketing > United States. Marketing > United States > Statistics. Marketing > États-Unis. Marketing > États-Unis > Statistiques. BUSINESS & ECONOMICS > Commerce. BUSINESS & ECONOMICS > Marketing > General. BUSINESS & ECONOMICS > Sales & Selling > General. BUSINESS & ECONOMICS > Industrial Management. BUSINESS & ECONOMICS > Management. BUSINESS & ECONOMICS > Management Science. BUSINESS & ECONOMICS > Organizational Behavior. Marketing. United States. Electronic books. Statistics Handbook Handbooks and manuals. Statistics. Statistiques. Guides et manuels.

von Miller, Richard K. (Richard Kendall), 1946-, Washington, Kelli D.
Miramar, FL : Richard K. Miller & Associates, 2018
5th Edition.

Buch

Consumer marketing 2018-2019 /

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