Consumer marketing 2018-2019 /

Consumer Marketing 2018-2019 assesses leading approaches for marketing to consumers from media advertising to social media marketing, from direct mail to email, and from customer service to experiential marketing. Categorizing consumer marketing tactics into 52 topics, each presented in a separate c...

Full beskrivning

Bibliografiska uppgifter
Huvudupphovsmän: Miller, Richard K. (Richard Kendall), 1946- (Författare, medförfattare), Washington, Kelli D. (Författare, medförfattare)
Materialtyp: Bok
Språk:English
Publicerad: Miramar, FL : Richard K. Miller & Associates, [2018]
Upplaga:5th edition.
Serie:RKMA market research handbook series.
Ämnen:

This item is not available through EZBorrow. Please contact your institution’s interlibrary loan office for further assistance.

Lehigh

Beståndsuppgifter i Lehigh
Signum: Electronic book

Villanova

Beståndsuppgifter i Villanova
Signum: HF5415.1 .M557 2018