Consumer marketing 2018-2019 /
Consumer Marketing 2018-2019 assesses leading approaches for marketing to consumers from media advertising to social media marketing, from direct mail to email, and from customer service to experiential marketing. Categorizing consumer marketing tactics into 52 topics, each presented in a separate c...
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פורמט: | ספר |
שפה: | English |
יצא לאור: |
Miramar, FL :
Richard K. Miller & Associates,
[2018]
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מהדורה: | 5th edition. |
סדרה: | RKMA market research handbook series.
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נושאים: |
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Lehigh
סימן המיקום: |
Electronic book |
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Villanova
סימן המיקום: |
HF5415.1 .M557 2018 |
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