Consumer marketing 2018-2019 /

Consumer Marketing 2018-2019 assesses leading approaches for marketing to consumers from media advertising to social media marketing, from direct mail to email, and from customer service to experiential marketing. Categorizing consumer marketing tactics into 52 topics, each presented in a separate c...

Celý popis

Podrobná bibliografie
Hlavní autoři: Miller, Richard K. (Richard Kendall), 1946- (Autor), Washington, Kelli D. (Autor)
Médium: Kniha
Jazyk:English
Vydáno: Miramar, FL : Richard K. Miller & Associates, [2018]
Vydání:5th edition.
Edice:RKMA market research handbook series.
Témata:

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Lehigh

Informace o exemplářích z: Lehigh
Signatura: Electronic book

Villanova

Informace o exemplářích z: Villanova
Signatura: HF5415.1 .M557 2018