Evert Gummesson

Gummesson in 2015 __NOTOC__ Evert Gummesson (18 January 1936 – 2 April 2023) was Professor Emeritus of Service Marketing and Management at the Stockholm Business School, where he was formerly the Director of Research. He received his Ph.D. from Stockholm University, Stockholm School of Economics. He was a Fellow and Honorary Doctor of Hanken School of Economics, Helsinki, Finland, and a Fellow of the University of Tampere, Finland. Provided by Wikipedia
Showing 1 - 12 results of 12 for search 'Gummesson, Evert, 1936-', query time: 0.08s Refine Results
1
Case theory in business and management : reinventing case study research /
by Gummesson, Evert, 1936-
London : SAGE Publications Ltd, 2017

Book
4
Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm /
by Gummesson, Evert, 1936-
Oxford ; Boston : Butterworth-Heinemann, 2002
2nd ed.

This item is not available through EZBorrow. Please contact your institution’s interlibrary loan office for further assistance.
Book
5
Case theory in business and management : reinventing case study research /
by Gummesson, Evert, 1936-
London : Sage Publications, 2017

This item is not available through EZBorrow. Please contact your institution’s interlibrary loan office for further assistance.
Book
6
Qualitative methods in management research /
by Gummesson, Evert, 1936-
Thousand Oaks, Calif. : Sage Publications, 2000
2nd ed.

Book
7
Qualitative methods in management research /
by Gummesson, Evert, 1936-
Newbury Park, Calif. : Sage Publications, 1991

Book
8
Case theory in business and management : reinventing case study research /
by Gummesson, Evert, 1936-
Thousand Oakes, CA : SAGE Publishers, 2017
First edition.

This item is not available through EZBorrow. Please contact your institution’s interlibrary loan office for further assistance.
Book
9
Qualitative methods in management research /
by Gummesson, Evert, 1936-
Thousand Oaks, Calif. : Sage, 2000
2nd ed.

Book
10
Improving the evaluation of scholarly work : the application of service theory /
Cham : Springer, 2022
Other Authors: “...Gummesson, Evert, 1936-...”

This item is not available through EZBorrow. Please contact your institution’s interlibrary loan office for further assistance.
Book
11
Service quality in hospitality organizations /
London ; New York : Cassell, 1996
Other Authors: “...Gummesson, Evert, 1936-...”

Map
12
Service quality in hospitality organizations /
London ; New York : Cassell, 1996
Other Authors: “...Gummesson, Evert, 1936-...”

Book
Search Tools: Get RSS Feed — Email this Search