The gray market threat to international marketing strategies /

by Bucklin, Louis P.
Cambridge, Mass. : Marketing Science Institute, 1990

Balancing co-marketing alliances for effectiveness : working paper /

by Bucklin, Louis P.
Cambridge, Mass. : Marketing Science Institute, 1992

Shopping patterns in an urban area /

by Bucklin, Louis P.
[Berkeley] : [University of California] Institute of Business and Economic Research, 1967

The design of consumer research panels : conception and administration of the Berkeley Food Panel /

by Bucklin, Louis P.
Berkeley [Calif.] : Institute of Business and Economic Research, University of California, 1967

Competition and evolution in the distributive trades /

by Bucklin, Louis P.
Englewood Cliffs, N.J. : Prentice-Hall, 1972

Productivity in marketing /

by Bucklin, Louis P.
Chicago : American Marketing Association, 1978

A theory of distribution channel structure

by Bucklin, Louis P.
[Berkeley], [University of California, Institute of Business and Economic Research], 1966

Shopping patterns in an urban area /

by Bucklin, Louis P.
[Berkeley, California] : Institute of Business and Economic Research : [University of California Press], 1967

The design of consumer research panels: conception and administration of the Berkeley food panel /

by Bucklin, Louis P., Carman, James M.
[Berkeley] : Institute of Business and Economic Research, 1967

To ally or not to ally? : an exploratory study of participation options in complementary product strategy : commentary /

by Sengupta, Sanjit
Cambridge, Mass. : Marketing Science Institute, 1994

Vertical marketing systems.

Glenview, Ill., Scott Foresman 1970

Distribution channels and institutions /

Greenwich, Conn. : JAI Press, 1986